When it comes to online ranking and competing for the best SERP location, United kingdom is one of the most challenging countries to rank well. Majority of online search in the UK is through google.co.uk, and as you maybe have already know the wast majority of searches are in English.
English is the most competitive language by itself. A significant portion of the content on the Internet is in English and sourced from the USA. In this post, what I want to discuss is how to rank well for the local market in the UK. It is important to remember that the tips provided here do not necessarily apply to general Google results from google.com, but following the guidance should indirectly improve the SERP ranking on all google domains. Having said that you should see the most significant gain through google.co.uk and you should notice a likely jump in the number of visitors to your site from the UK.
To rank well on google.co.uk, you need to take a three-phased approach.
First, register your domain name in .co.uk. Optionally if you have .com domain make sure that in your header you have an hreflang tag that points to the new site and flags the new web site as the UK version of your main website (more on this later).
Secondly, buy from a web hosting that has its servers located in the UK. For this I suggest Smart SEO Hosting. Obviously, you need to order from their UK range of IPs.
Lastly, it would be best if you built a PBN (Private Blog Network) that has most of its websites hosted on UK based IPs. For this again, the best option is Smart SEO Hosting. Go to their website and then from the SEO hosting - UK section, purchase a package and then host your PBN domains on them.
Make sure your back domains all provide backlinks to your main domain.
To have a successful PBN, the best option is to buy expiring domains. We have more articles on this website on how to find and purchase those domains.
In summary: register your domain in co.uk, host it on a UK IP and make sure your PBN is also located in England all are pointing to your newly registered domain.